Marketing firms are rife in 2017, and show little to no sign of slowing down their growth, but why do companies choose to hire external marketers, instead of doing it in-house?

Businesses across the globe employ the use of external or third party marketing firms in order to advertise their business, for the simple reason that someone else may be better at it than you are. If your company provides a service, it can often be easier to have a dedicated team of people working on your advertising and sales than it is to train your staff to juggle in-house responsibilities along with sales targets. This is mostly the case with larger firms, and those with a blanket-sellable product.

Services are the easiest for a business to export the marketing for, as the third party can simply be given a comprehensive guide to the service and what the business offers, with no need for expert training. Any large scale service has a simple choice to make at some point in its life; to train or to export responsibility. Oftentimes, it is much cheaper to hire an external firm to do all of the advertising and marketing of a service, while the third party can also continue with its other responsibilities such as to other clients. Marketing is a full time job, and requires a very specific type of person to do well; it’s very hard to train someone to be ‘good’ at sales or marketing.

Hiring a third party is simple, and frees your staff up to do the more mundane tasks of making the business run successfully on the back-end. Unfortunately, the third party will never be experts in your field, as they are trained in other aspects. If there’s ever a particularly difficult situation, it’s always best to transfer to a company representative to sort out, rather than muddle through with less information.

Most small and medium sized businesses do not need to hire an external marketing agency, but most would still benefit from having one. Agencies have access to tools which are not publicly available, and the resources to take advantage of any situation. Marketing does not stop at the advertisement, but follows the full process of enquiry to sale to delivery, and it’s crucial that your company trust your marketing agency. There have been times where marketing agencies have taken advantage of businesses, but fortunately there is plenty of legislation in place to stop this from occurring today.

If your business is small, or in an emerging market, then the best policy would be to include marketing in your daily duties, at least while the job is small enough to be managed by a single person. Once your company begins to grow, and time allocation becomes an issue, it becomes more important to have someone specifically responsible for marketing. Most of the time, marketing can be managed by everyone doing a small part, or one dedicated person, but after this point you will need a budget for it. Now, at this early stage in development, a business does not need a full-time dedicated team, but it also cannot do it with a part time staffing; this is where an interim marketing team comes into play. Until your business is successful enough to hire someone specifically for marketing, why not make the most of your resources and outsource to an external manager? It’s simple and effective, and you should always have at least one member of staff involved in marketing; without it, a business is doomed to fail.

Starting your own business is no easy feat. It entails a lot of hard work, diligent planning, and good promotion practices in order to succeed. If you’re about to start, or want to open up your own business, here are some ideas you’ll want to consider.

Keep it simple – sometimes the best promotions are the ones that are simple and easy to understand. People have very short attention spans these days. If they see promotions that look complicated and requires them to take a few moments to understand, they just move on to the next promotion.

Make marketing campaigns simple and easy to understand. Promotions should use simple words. Stick to words that have less than three syllables. Use readability tests to make sure that people can understand your words, no matter what age bracket they’re in. The more people in various age demographic groups who can understand your promotion, the wider your audience becomes.

Use beautiful pictures – nothing ruins a good marketing campaign than a photo that’s blurry, chaotic, and of poor quality. With so many photo sharing social media platform out there, you can be sure that people will want to share your photo. But they’ll only do so if your photos are crisp, sharp, and attractive.

Hire a professional to shoot your products, or get a good camera if you plan on doing it yourself. Plan your photos to fit your company’s aesthetics, and keep them consistent throughout your campaign.

Be consistent – being consistent is part of branding. Put your logo where people can easily find it. Make it easy for people to recognize your brand by keeping it constantly visible throughout your campaign.

Stick to a definitive style when creating marketing campaigns. If your style is whimsical, don’t switch to formal all of a sudden. The key here is becoming easily recognizable. When your design and aesthetic are consistent, people easily know what your product looks like when they see it on the shelves.

Be adaptable – this may seem to contradict the be consistent advice, but there will come a time when you need to adapt to changes in marketing strategies. This can happen when that one marketing campaign doesn’t seem to be working. It may be time to make a change, switch to a different strategy, and adapt to the changes.

Some people have a hard time accepting change. But as a business owner, you must be open to new ideas and new experiences. It will be a rollercoaster ride, but you have to be adaptable in order to make it.

Finally, if you want expert advice for promoting your product or services, you might want to consider hiring an expert! Although the services of a marketing consultant can be costly, they may be well worth it.

Being a business owner means you have to be smart about promoting your product. If you’ll follow the guidelines above, you’ll be off to a good start.

Tired of not having much response from those billboards you have put up ,or the flyers you handed out to people at the mall and elsewhere? If you are not getting any results at all from these, or you want to increase your store’s exposure, then sign wavers should be able to help you. These professionals can boost your marketing campaigns and take it to the next level with their display of spectacular skills as they hold the sign up leading to your business. With their fancy movements, they can engage te public directly for higher chances of increasing foot traffic to your store.

See Results with Sign Wavers

Sign spinning offers immediate results when it comes to advertising your company. As compared to putting up posters, having an actual person who is well-trained in sign spinning can assist you in getting the most out of your marketing efforts. When there is a tough competition in your industry, these sign twirlers can capture people’s attention with their impressive tricks and skills. Pedestrians and motorists will stop and watch these talented professionals, who are also carrying signs leading to your business. On the other hand, your competitors are probably still stuck on the usual advertising techniques that do not appeal to impulsive buyers.

Another great thing about sign wavers is the fact that you can assign them to your desired location, which makes your campaigns more localized. You can have them present their skills on high-traffic areas, so that people who may simply be passing by and are in search of a product or service you offer will decide to check your business out. This is indeed a more effective way to market what you are selling than by simply relying on a lifeless ad. People are easily drawn to movement, so if you incorporate this aspect to your campaigns, then you have a better shot at getting more customers heading towards your store.

Say It With a Sign

Sign spinners can give your business immediate attention and higher chances of foot traffic through direct engagement with the crowd. You can focus on a location when marketing your business, so your campaigns are more effective and straightforward. With all of these benefits, having a sign spinner can maximize your profits at the most reasonable cost possible. Just make it a point to hire professionals who specialize in this technique to get great results from your precious time and money.